Audience Feedback- Mrs Georgiou
Audience feedback is crucial to a production as it indicates to the maker of the production how the audience will react to it and if they like it or not. The production can then be changed and altered to suit that particular target audience which will make it more of a success as it caters to their wants. If you do not change the production to suit the audience then the production will not be as successful as it could have been , and will cause the film to be a flop.
I received audience feedback through three different ways : screening of the production, questionnaire and a focus group. We use these in different ways, the screening helped as we can see the reaction of the audience and this is a big indication if they like it or not. In the industry this is used as if the film is a success to the audience then they know they will make money from it. Also we know if some of the techniques we used such as hidden identity actually worked from the reaction that the audience gave us. The questionnaire is more specific than the screening and makes it easier to see whether the audience liked it or not using the 5 questions. For example a question is "Do you think low key lighting contributed towards the overall narrative?". We learnt from this that we should use more music throughout the production than previously thought and one positive comment was "low key lighting really did help the narrative and made it more engaging". This is also helpful in industry as it gives specifics that a production company can work on and improve for the audience, which is what they need to make money from the project. Finally the focus group was one of the most helpful, this is where a group of people sit down and talk about the project. From this we learnt about the good points of the project " the narrative was easy to understand" which was helpful as a group of people agreed on, which makes it more reliable information. This is extremely helpful in industry as a group of their target audience will give a clear indication on whether the film will be a success or not.
There were many constructive points in our feedback that we can use to show that our production will be a success. One positive comment that came through numerous times on the questionnaire was "good use of low key lighting". This is reassuring as it was one of the points that I wanted to come across strongly in my production. This increases the suspence of a seen and makes it somewhat more scary for the audience watching. Another positive comment was that I had " a clear narative " this is beneficial as it is one of the main parts of the film that can be hard to change if something goes wrong. A last positive comment was that I had a " good killer" , this is one of the best possible outcomes as if there is a weak killer it makes the idea of them murdering people seem absurd.
The three constructive comments that we had found from the questionaires are things that could be improved and I did improve. The first was " more music throughout the production" this can be easily changed by either making music longer or putting in new music. I chose to use the exsisting music as it contributes to the scenes and helps make an atmosphere. A second negative comment was to have "more of a chase scene"; this was hard to so as filming had been done at a paticular set but we managed to use existing scenes to make the chase scene longer using existing film. I felt this was one of the things that was hard to corect as it meant more film being used. Lastly we were asked why we " did not use dialogue" we felt this was one of the things that defined us. Some people saw this as a fault others saw it as a postive so I did not feel I wanted to change it. With these comments we can make our film even better and cater for our target audience which is 15 to 25 year olds. So we can make it quicker and more spooky than before as this is what our target audience wants.
In conclusion I felt that I fully followed the brief of making a two minuite long thriller opening scene. I belive I have done this fully with the thriller being about a killer who is after an innocent woman and the chasing and stalking of her. This is steriotypical of a thriller but wavers from in the way the killer does not chase her all he time but waits for her to come to him. This is the way that we have changed it from the mainstream thriller genre. The opening scene is als two minutes long so it fully supports the brief.
This post demonstrates some understanding of why audience feedback is essential to carry out. You have started to reflect on the comments that you received, by including a reflection. However, these points need to be explored in more detail, by focusing on what you will change and why?
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